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Google: Beat The Odds!

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Real World Marketing Tips This month's tip is from Anik Singal. Anik is a 21 year old internet marketer - you may have heard of him. If you don't know about him, you better get to know him soon - the kid's going places and he's an excellent person to model after. Just to give you an example, Anik has created his *own* system that allowed him to make $10,000 in just 60 days working about 1-2 hours a day.

How to Rule Google Adwords from Day 1 Even if You're up Against 100 Ads... And Pay less then them all... Whether you're promoting an affiliate program or your own product, using pay per click traffic is almost necessary. Wait, let me re-phrase that - pay per click traffic is almost necessary to TEST.  Let's be frank, this form of traffic does NOT work for all niches and businesses. Also, succeeding with pay per click traffic is not as easy as just putting up an ad and sending traffic to your main site. There are lots of elements involved such as your ad, your competition, the landing page, and how much you're paying. Obviously, to discuss all these elements, we'd need to write a book - however, this particular article is going to make you an expert on how to pay less than all your competition and out rank them at the same time. Google has a unique system of ranking their ads that allows you to be on the top even if you're paying the least per click.  How? Just make sure you have the highest click-through rate on your ad... There are two main things you need to do to make sure you can get to the top while paying the least. 1.  Have a killer start - don't be cheap, spend     the most in the beginning. 2.  Consistently test your ads to improve your     click through rate. ------------------ #1 - Killer Start ------------------ One of the biggest mistakes people make when they launch a PPC campaign is that they get cheap in the beginning and try to start slow. That's all wrong. You need to spend the most in the beginning. Go in with a bang...here are two reasons why.   1. If the strategy just isn't going to work,      find out early and get out - don't waste      precious time.   2. More importantly, spend the most on PER       click in the beginning.  Why? If you spend the most on "per click" in the beginning, that's the only way you can convince Google to put you on the top.  You have no click through record, so you have to make up for that by spending more. By spending the most in the beginning, you'll get your ad on the front page and get quick exposure. This way you'll quickly build up your click-through record and can immediately start decreasing your "cost per click" without losing your spot. Now, if you had started with a low cost per click, you'd end up on some page far down, never really get any exposure and could potentially take weeks/months before you build up any kind of click through rate. So, first lesson, start fast - go in with a higher "per-click" budget.  Get in strong and you'll see the best results. ------------------ #2 - Test, Test! ------------------ The next best way to increase your ad rankings and decrease your "per-click" costs is to always test new ads. Google allows you to run two ads at the same time for the same keywords, they will automatically rotate your ads, one after the other.  This way you can slowly tweak the headlines, the ad, the domain name - everything and find what works best. Always do this and you'll slowly see your click through rates increase - as your click through rises, you can decrease your "cost per click" without losing your spot in the ad. So, bottom line, even if you're in a niche with a lot of competition - you can still dominate. Go in strong, try to get your ad some quick exposure to build a clickthrough rate fast. Then, quickly start decreasing your per click costs. Just a quick word of caution, if you use this strategy, make sure to actively monitor your adwords account.  ALSO, make sure you set your daily limit to something you can afford losing. You'd be surprised how quickly Google can eat up your money! Alright, now you're equipped with some advanced tips on how to quickly take over a niche in Google. If you have any further questions, please contact Anik Singal at Support@AffiliateClassroom.com.   Get step by step coaching on how to succeed in adwords. We're looking for a few dedicated students who we can coach step by step on how to make $100,000+ a year in affiliate marketing. For More information: http://www.AffiliateClassroom.com

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AdSense!

Google AdSense Rewards Content with Advertising Revenue

By Shelley Lowery

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If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.

Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by displaying Google AdWords ads.

Google AdSense makes selling advertising space easy, as they handle everything for you. With access to a database of 100,000 advertisers, you'll never have to worry about finding advertisers for your website again.

The concept is simple. If you have a quality site that provides content, such as articles, you may qualify to display Google AdWords text ads on your web pages. If your site is approved, you will receive a portion of the pay-per- click payment.

The great thing about Google's sophisticated advertising system is that the ads that display on your web pages are relevant to your content. They scan each page to determine what your page is about and display the ads accordingly. This will increase your click-through rate considerably, as relevant text ads combined with quality content are highly effective.

Although the AdSense program is free to apply, your site will be reviewed and must be approved in order to begin displaying the ads.

As there have been many sites turned down, you'll need to ensure your site meets Google's criteria prior to applying. You can find the guidelines at the following web address: https://www.google.com/adsense/policies

They're basically looking for quality sites offering content. The keywords here are "quality and content." If your site is under construction, loaded with advertising and/or broken images and links, don't even waste your time applying, as you won't be accepted. However, if you have a quality site and provide your visitors with content, you will most-likely be accepted.

The more content pages you have, the more advertising revenue you can make. It's really that simple. If you don't have your own content, there is a wealth of content available on Internet completely free. Subscribe to any of the following article announcement groups to receive new article submissions each day:

Article Announce - All types of articles

AABusiness - Business oriented articles, including: Business, Ecommerce, Sales, Networking, Business Communication, Internet Marketing, Promotion, etc.

AAInternet - Internet oriented articles, including: Ebooks, Ezines, Search Engines, Web Design, Web Development, Web Sites, etc.

AAHome - Home and Family oriented articles, including: Parenting, Relationships, Cooking, Recipes, Crafts, Gardening, Home, etc.

AAHealth - Health and Fitness oriented articles, including both physical and emotional health.

AAGeneral - General Interest oriented articles.

With your subscription to any of the above groups, you'll not only receive new article submissions delivered to your email, but you'll also have access to the archives which contain thousands of quality articles.

Visit the following web address for further information: http://www.web-source.net/articlesub.htm

Once you've located articles that are relevant to your website, simply create a page for each. For example, if you find ten appropriate articles, you can create ten new content pages in which you can display Google AdWords ads. Not only will you be adding valuable content for your visitors, but you'll also increase your website's traffic and revenue. It's a win-win deal no matter how you look at it.

Once your site has been approved, you simply select the style of ads you'd like to display and paste the code into your web pages where you'd like the ads to display.

Although all of the ads are text ads, there are currently four layout options to select from:

  • Standard 468 x 60 banner format (displays up to 2 ads)

  • Vertical 120 x 600 skyscraper ad (displays up to 4 ads)

  • Horizontal 728 x 90 Leaderboard (displays up to 4 ads)

  • 300 x 250 Inline rectangle (displays up to 4 ads)

Although all four ad styles can be effective, the "skyscraper" ads placed toward the top right side of your page or the "Leaderboard" ads placed at the top of the page generally will provide a higher click-through rate than the other two styles.

However, each page is different and will produce different results. For this reason, you may want to test your pages and display the style that produces the highest click- through rate.

Once you begin displaying the ads on your website, you can visit Google and log in to your account to see how the ads are performing. You can view the number of impressions, clicks, click-through rate and your earnings.

If you're concerned about displaying ads that may compete with products or services you're promoting, Google offers an option to filter out unwanted ads. In addition, you can display the ads along with any affiliate programs you may be promoting, as long as the ads don't look like Google ads.

Google AdSense is the hottest advertising revenue program on the Internet. Isn't it about time you got paid for your content?

Visit Google AdSense for further information:
https://www.google.com/adsense

Copyright © Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book. http://www.ebookstarter.com Visit Web-Source.net to sign up for a complimentary subscription to Etips and receive a copy of the acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net

Google Adsense Profits Mixed In With Affiliate Marketing

Never heard of Google Adsense? Maybe you heard about it and said to yourself, "Eh I'll  look into it later." Well I'm here to tell you the time to look at Google Adsense is NOW!

Why?

Are you a webmaster who needs funds to keep your website running?  Or is your website the only way for you to earn income?  Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you.  With affiliate marketing, you may get a lot of cash pouring into your bank account easily.  And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site.  But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site.  In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site.  The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into.  This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site.  This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash.  Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method.  The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money.  The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method as it does on the traffic generated by your site.  A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program.  In Google Adsense, Google act as the intermediary between the affiliates and the merchants.  The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products.  These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences.  In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest.  The ads that Google would place on your site would generally be relevant to the content of your site.  This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis.  The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount.  Google Adsense checks are usually delivered monthly.  Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits!  Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate.  For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms.  For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites.  And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash. 

As an example, just look at the Google Ads at the very top of this page and below.

John C Vincent