"Products are great but they won't make or break you.

"Seriously speaking... Don't murder your products, just don't depend on them to make the riches you deserve online. It won't happen that way. Products can brand your name, make you some capital to bankroll another project etc...

But if you're looking to purchase that Island with your name attached to it better start focusing on building a list. Not your typical list either, rather a very "targeted" list of subscribers giving them valuable content along the way never selling them until the list reaches a pinnacle. Then after you have built trust and a bonding relationship with your list members you should send a blast out with a targeted offer only after much research.

This takes patience and focus. You will literally fall out of your chair from even a 1 percent response to a mailing of 100,000 subscribers. Smart marketers have retired overnight following this simple but rarely taken road. Bombarding your list with offer after offer hoping to make quick and fast cash surely will have your members unsubscribing big time.

I've watched personalities like Mark Joyner sit back for 6 to 9 months while his posted lead capture page takes in the emails of interested visitors, carefully targeting his audience with copywriting technique and skill then when the time of fruition has come the list is used in a responsible manner and six-figures are easily made.

Mike Filsaime's success can be found by his almost genius use of free viral marketing sites to build his list. Guys, it's the list, but not only that it's "how" you build it. This is the biggest marketing secret, actually it's really not a secret but most never take this advice to heart and they struggle. Take the advice...

Build That List!

-Anthony Tomei
"The Innovative Marketer"

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